A few decades ago, ask an Ohioan if they’d like boba in their tea, and you’d probably be met with a blank stare. But things are changing.
Nowadays, Americans are incorporating international cuisine into their palate more than ever. A survey by “Food Insight” reports that 29 percent of Millennials are choosing to shop at minority-owned businesses for their food. There’s also been a recent influx of international students over the years, fortifying demand for international ingredients and foods.
Grocery stores have responded to this recent increase by supplying more international foods, including in less diverse areas like the rural Midwest, where classic American groceries like Kroger, Meijer and Walmart now feature water chestnuts, mochi and red bean paste.